3. Let your marketing tone resonate with the locals – Did you know your marketing language can either make or break your business? The hotel industry is no exception. The language you use in your website or social handles determines your guests’ persona.
If you are looking at attracting more local guests to your hotel, try to find out the factors that interest them the most. For example, if you are located between two popular attractions of the city you could entice guests by saying that a halt at your hotel will ease out their experience. They can explore places, and additionally, they have the opportunity to experience luxury away from the daily humdrum of life at most pocket-friendly prices.
You could also say that you are offering a free city ride if they stay in your hotel. Another great idea is to promote local food. For example: If it is the strawberry season in your area you could run promotions by saying that you are offering a complimentary tour to the biggest strawberry plantation of the town or you could promote some lip-smacking dishes that have strawberry as the main ingredient.
What do guests want in a hotel room?
What are the three most important expectations of guests in a hotel? – The three most important expectations of guests in a hotel are cleanliness, communication, and comfort. Make sure your rooms meet the latest standards for cleanliness and hygiene. Customer satisfaction relies on good communication and ensuring your rooms and amenities offer guests the comfort they deserve.
What brings hotel guests back?
A hotel website, ads, brochures, emails, and social media are just some of the ways hoteliers try to bring guests to their property. On average, the cost of acquisition for hotel bookings can be as high as 25% of your total booking cost. But it costs much less to bring that same guest back to stay again (around 5x less).
Attracting previous guests should be given the same amount (if not more) attention than acquiring new guests since the cost of doing so is less. Not only that but developing a relationship and building loyalty may lead to word-of-mouth bookings, too. How’s that for bang for the buck? In this blog post, we’ll dig into the customer journey in terms of the path to purchase for your new guests and how that differs for previous guests.
Then, we’ll offer up ideas for customer retention strategies for hotels. Let’s go!
What makes customer happy in a hotel?
Reward Loyal Guests and Personalize the Experience – The things that change an “ok” experience to an “exceptional” one comes down to personalization. For the frequent guest, plan for extras to reward them for their loyalty. As part of your loyalty programs, provide late checkout for free, establish a tiered loyalty system, or create other amenities and ways to show your gratitude for their patronage.
Also, an in-person thank you goes a long way. In addition, personalize the experience if they’ve noted it’s a special occasion. Provide a complimentary bottle of champagne or a welcome package with a handwritten note. These small touches make for happy hotel guests and start their stay off on the right foot.
They have many options when it comes to choosing where they’ll stay, give them a reason to choose you. Another idea is to schedule a hosted happy hour. Offer beer, wine, and snacks and the availability of the concierge and other hotel staff to plan excursions or set up itineraries in the city during their stay.
What attracts you to hospitality?
Are you considering a career in hospitality? Let us explain why it’s a decision you won’t regret We firmly believe that the Hospitality industry is one of the best industries that you can work in. The industry is extremely varied, fast paced and is open to all ages, all skill sets and all career levels. We have rounded up our top 10 reasons why we think you should join the hospitality industry.
Developing adaptable, universal experience.
The skills you will learn in a hospitality-based role are ones that are transferable on a global scale. You will develop wonderful ‘soft skills’ including how to achieve customer satisfaction, how to communicate effectively and how to work as part of a team. So, no matter where you see your career heading a job in hospitality will always provide beneficial experience that lasts a lifetime.
One of the most secure industries
Since the hospitality industry is people focused it means it is less likely to be affected by automation and unlike many other industries jobs are less likely to be replaced by technology. This along with the secure customer demand in the industry means you will rest assured that your job is stable long-term.
The hospitality industry is extremely fast paced, and no two days are the same. This constant variety will ensure your morale is kept high and your workday will remain exciting rather than monotonous and boring. The day-to-day variety is also an example of how you will be constantly learning, with new experiences all the time.
A job in hospitality is not likely to always involve a 9am-5pm day. This means that you will have flexibility and will be able to achieve a positive work-life balance with room to adjust your work schedule with varying plans in your personal life.
The hospitality industry has a lot to offer and typically involves great staff perks and incentives. At RAD Hotel group you can look forward to competitive rates of pay, a generous employee discount across all 6 stunning venues, monthly share of tips, clear career progression as well as wonderful training and development opportunities and much more!
Because hospitality is all about satisfying customers’ needs and wants, it means that staff within the industry are always friendly and approachable. Not only is this essential for customer satisfaction but it also means that staff relationships will be positive, and you will work in a friendly, helpful environment.
Clear career progression
Due to the extremely varied nature of the industry, it means that there is a lot of development opportunity. You will have the opportunity to find your niche and try out different sectors of the organisation with plenty of room to move up the ladder!
Cultural Exposure and Life Experience
Working in hospitality you will meet all types of people, from all different places and different backgrounds. With this brings fantastic life experience, you will learn from these people every day and this knowledge will build up over time and stay with you forever.
You will work as part of a strong team
Hospitality is all about teamwork, and everyone is always working towards shared goals. This means that everyone is on board to help each other out and you will feel appreciated and valued by each of your colleagues.
You will make peoples day
The main priority in any hospitality job is to satisfy the customer and make their experience perfect. This is extremely rewarding as an employee, and you will receive numerous opportunities every day to make a customer’s day – above all else this feeling is something that you will love! If Hospitality sounds like the place for you, why not head over to our website and browse our current vacancies? We have various roles available from entry level to management and we would love to hear from you!
What is 4p marketing strategy in hotel?
The 4Ps in tourism are ‘product,’ ‘price,’ ‘place,’ and ‘promotion.’ They are intangible factors for enthusiasts, planners, and adventurers and are categorically streamlined as follows.
What are 5 selling techniques to sell hotel service?
Key takeaways –
Your hotel room sales strategies should reflect your commitment to the guest experience while emphasising the importance of booking as many rooms as possible. Even during the slow travel season you need to implement sales strategies that will improve business and continually bring in more guests. Six essential hotel sales strategies are: group bookings, direct bookings, destination marketing, cross promotional sales, guest rewards strategies, revenue management strategies. Other room selling techniques might include upselling, cross-selling, packages, promotions, re-marketing, and local partnerships. There’s no right or wrong sales idea before you’ve seen the results. Getting creative means you have to experiment and take actions you haven’t taken before. Your hotel sales tools include anything that enable you to bring a guest into your hotel. Three key pieces of software that could help you are a channel manager, online booking engine, and website builder.